Tata Motors is making waves in the automotive industry with the introduction of the Harrier EV, which marks a significant addition to its expanding electric vehicle lineup, now numbering six models. Following this exciting launch, the Sierra EV is set to make its debut later this year. But that’s not all—Tata is gearing up for its innovative Gen 3 skateboard EV architecture, which will serve as the foundation for the upcoming Avinya range of electric vehicles.

In an exclusive conversation with Autocar India during the Harrier EV launch, Vivek Srivatsa, chief commercial officer at Tata Passenger Electric Mobility, revealed that they are on track to unveil the Avinya brand in 2027. This first model will represent Tata’s inaugural line of born-electric vehicles—a testament to their commitment to sustainable innovation.

Unfortunately, there’s been a delay due to shared EMA architecture with Jaguar Land Rover (JLR), pushing back the launch timeline by at least two years from their initial projection of 2025 when they first introduced the Avinya concept back in 2022. While earlier reports suggested a potential release by 2026 for the first Avinya model, it has now officially been rescheduled for 2027. This pause only reinforces Tata’s strategic approach and dedication to delivering cutting-edge technology and performance in their future electric offerings.

Tata Avinya EVs: why the delay?

Tata Motors is poised to make a significant move with the launch of its Avinya EVs, having initially partnered with Jaguar Land Rover to leverage their EMA architecture. However, due to delays in the local manufacturing plant in Tamil Nadu, Tata Motors is proactively exploring other options. This includes developing a cost-effective version of the EMA architecture or potentially sourcing solutions from external partners. Such strategic decisions highlight Tata’s commitment to ensuring the successful rollout of their electric vehicles without compromising on quality or innovation.

Tata Avinya EVs to use a skateboard platform

Tata Motors is making a significant leap in the electric vehicle (EV) market with its upcoming Avinya models, which will be the first to use the innovative Gen 3 skateboard-born-electric platform. This cutting-edge architecture allows for features like flat floors, optimized cabin space, and bold new designs that will set apart this premium range of EVs. According to Srivatsa, while the striking styling of the Avinya will be a game-changer, it’s important to note that the Harrier EV represents an important evolutionary step forward.

Earlier this year, we revealed that Tata Motors is working on five exciting models under the Avinya range—referred to internally as P1 through P5. A coupe-crossover concept named Avinya X was showcased at this year’s Bharat Mobility Global Expo, offering a glimpse of what we can expect from the P4 model in this groundbreaking lineup. With these advancements, Tata is clearly positioning itself at the forefront of EV innovation and design. Avinya is set to launch an entirely new range of premium electric vehicles, and the first model, the P1, will be built at their Sanand facility. Drawing inspiration from the Avinya concept unveiled in April 2022, this EV is already deep into its development phase. With a projected price tag exceeding Rs 35 lakh, the P1 is poised to become Tata Motors’ most expensive vehicle, at least until even more luxurious models are introduced. Don’t miss out on being part of this exciting evolution in sustainable transportation.