Excitement gallops high in the EV market as MG Motor readies itself for the launch of its newly minted beast, the MG Windsor EV. With the festive season, Dussehra, around the corner, the big question lingers on every potential buyer’s mind: Can we expect deliveries by the festive season? Let’s see what we know so far about this highly anticipated EV and its expected delivery timeline.

A Glimpse of the MG Windsor EV

The MG Windsor EV will prove to be a game-changer in India’s EV landscape. Premium positioning for this electric SUV implies that Windsor will get top-of-the-line technology along with an excellent range and that signature MG design which has captured many hearts in India. Although complete specifications are not yet officially disclosed, the sources close to the matter indicate that the Windsor EV is bound to manage a range of about 400-450 kilometers on a single charge, therefore quite strong in the fast-growing EV market.

Production and Launch Timeline

MG Motor has been coy about the exact launch date for the Windsor EV. Sources close to the company, though, indicate that it could be officially unveiled in the weeks leading up to Dussehra, which falls on October 12 this year. Given MG’s history of launching its vehicles around major festivals to capitalize on the festive buying spirit, Dussehra does appear a strategic pick for the Windsor EV.

While the reports suggest that MG has started the full-scale production of the Windsor EV at its Gujarat facility, MG has been ramping up its EV production capabilities to increase demand for electric vehicles in India. If everything goes well, the first batch of the Windsor EVs could be ready for delivery by the end of September or early October.

Pre-Booking and Demand Surge

MG has already opened pre-bookings for the Windsor EV, and the response has been overwhelming. The keen interest from the enthusiast base and also eco-conscious buyers saw a surge in bookings. With such keen demand, MG is naturally prioritizing to ensure production and delivery, keeping in mind that at least the first set of customers can use their vehicles to enjoy Dussehra.

The latter had been building up to this launch with an extensive dealer network in the country. Many of these dealers even claimed to have increased footfall and inquiries regarding the Windsor EV. This, in turn, creates a certain buzz in anticipation of its launch. MG shall look to capitalize on the same by ensuring timely deliveries during the festive season.

Time Challenge for Delivery

While there are good chances that the MG Windsor EV will arrive by Dussehra, there is some amount of risk involved, which may impact deliveries. The overall semiconductor shortage in the world has been impacting car production across the board, from entry-level to top-of-the-line cars. Like other car manufacturers, MG Motor has taken some beating in supply chain issues, which could likely impact the manufacturing timeline for the Windsor EV.

Besides, the logistics of delivering vehicles in the hinterland of India, where demand could become quite strong during the festival season, maybe a bit tricky. The supply chain and logistics management would come into play for MG to make sure the customers get deliveries on time.

What to Expect on Dussehra

If MG Motor overcomes these challenges, the customers who pre-booked the Windsor EV will get their vehicles by Dussehra. Festive seasons are usually believed to be the right time for recording high sales of automobiles, and MG would love to reap most of the benefits out of this period by seeing Windsor EV hit the roads as planned.

If there is some delay, which often happens, MG will more likely reach its customers with an updated timeline and may even offer various benefits or compensation for the wait. Given that the demand for the models is great and MG is keen on ensuring customer satisfaction, it will go to ensure delivery is smooth.

Conclusion

The MG Windsor EV will surely be amongst the examples to strike into the Indian EV market, and for sure, the excitement about its launch has already started to grow when Dussehra is nearing. Of course, there are factors that can make a difference in the time of delivery, but cautious optimism seems to say that MG will keep its word. Whether the Windsor EV reaches customers by Dussehra or not, one thing is sure Windsor EV will be one of the most sought-after vehicles that could accelerate electric mobility in India.