Volvo S90 Bids Farewell to the Indian Market

The Volvo S90, a strong competitor to the Mercedes E-Class and BMW 5 Series, has unfortunately been removed from Volvo India’s lineup. This strategic decision means that Volvo now exclusively offers SUVs in the Indian market. Last updated in October 2021, the S90 was powered by a 2.0-liter mild-hybrid petrol engine and was available only in a fully loaded B5 trim. By focusing solely on SUVs, Volvo is making a bold statement about its direction in India; however, losing such a sophisticated sedan like the S90 diminishes options for luxury car enthusiasts seeking a refined driving experience.

Volvo S90: A Quick Look Back

Volvo S90: A Quick Look Back

The Volvo S90 made its mark in India with a powerful 250 hp, 2.0-litre, four-cylinder mild-hybrid petrol engine and a single fully loaded B5 trim. It’s packed with impressive features like a 360-degree camera, four-zone climate control, an incredible 19-speaker Bowers and Wilkins audio system boasting 1,400W of power, massaging and ventilated front seats, an advanced ADAS suite, and air suspension.

Local assembly in India brought the price down to Rs 68.25 lakh (ex-showroom). However, as newer generations of the E-Class and 5 Series emerged with more advanced technology and diverse powertrain options, the S90 began to fall behind. This shift in the market resulted in significantly lower sales figures for this otherwise exceptional vehicle. Investing in a car like the S90 could provide you with great luxury features, but consider whether it meets your needs amidst stiff competition from its rivals.

Volvo S90: Is a Successor on the Way?

Volvo S90: Is a Successor on the Way?

Volvo has taken significant steps to enhance the S90 globally, introducing a second facelift that features an updated exterior design, a larger touchscreen packed with cutting-edge technology, and improved mild-hybrid and plug-in hybrid powertrain options. Additionally, the unveiling of the all-electric ES90 this March is truly exciting, boasting an impressive range of up to 700 km from its 106 kWh battery. However, it’s important to note that there hasn’t been any indication regarding the launch of either model in India yet.

Excitingly, Volvo is preparing to launch the all-electric EX30 SUV in India by the end of 2025 and is even contemplating local assembly. Following this introduction will be the flagship EX90 all-electric SUV expected next year. This strategic approach not only highlights Volvo’s commitment to electric mobility but also positions them as a forward-thinking player in India’s automotive market.

One Reply to “Volvo S90 Bids Farewell to the Indian Market”

  1. Interesting decision by Volvo to pull the S90 out of India. The shift to SUVs is understandable given the market trends, but it feels like luxury sedans are being overlooked. Will this impact Volvo’s appeal to the sedan-loving demographic?

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